Shinjuku is Tokyo's shopping hub. Lined with giant department stores and electronics retailers, this district is the perfect area to hunt for Japanese souvenirs.

In our previous article, "Top 10 Recommended Japanese Souvenirs Foreigners Will Love!", we introduced the most popular items you absolutely must buy during your trip to Japan. As a practical follow-up, we are here to answer the question: "So, where exactly in Shinjuku can I buy these wonderful Japanese goods?"

From traditional crafts to modern daily necessities and globally beloved stationery, we have carefully selected 3 highly recommended shops in Shinjuku where you can get your hands on high-quality Japanese items!

1. BEAMS JAPAN Shinjuku

A Perfect Blend of Tradition and Modernity: Exceptionally Stylish Japanese Goods

This is a special concept store curated by "BEAMS", one of Japan's leading select shops, with "Japan" as its core keyword. Across its floors from B1 to the 5th floor, you'll find a massive lineup of masterpiece products gathered from all over Japan, as well as items featuring the iconic, pop-style BEAMS twist.

From lucky "Daruma" dolls in stylish colorways and cute teacups adorned with sushi motifs, to beautifully patterned folding fans essential for summer—every item is exciting just to look at. This is an absolute must-visit spot for anyone looking for tasteful souvenirs that stand out from the crowd.

• Theme: Fusion of refined Japanese pop culture and traditional crafts

• Store Name: BEAMS JAPAN Shinjuku

• Hours: 11:00 - 20:00 (1F-5F) *Irregular holidays

• Location: 3-32-6 Shinjuku, Shinjuku-ku, Tokyo, B1F-5F (Approx. 3-minute walk from JR Shinjuku Station Southeast Exit)

• Google Maps: https://maps.app.goo.gl/BAqsxP5SxKcM1uKr9

2. AKOMEYA TOKYO NEWoMan Shinjuku

Encounter Japan's Beautiful "Food" and "Tools for Daily Life"

This is a lifestyle shop centered around "rice," the staple food of the Japanese people. While their carefully selected foods and seasonings from across the country are highly appealing, we especially recommend their everyday goods showcasing brilliant Japanese craftsmanship to foreign travelers.

The store beautifully displays a colorful variety of "Chopsticks." Lightweight and easy to use, these Japanese-made chopsticks are incredibly popular as souvenirs since they don't take up much luggage space! You can also find high-quality kitchenware built to last a lifetime, such as Japanese "Kitchen Knives" highly praised by chefs worldwide. Their packaging designs, brimming with traditional Japanese aesthetics, are also wonderful.

• Theme: Exquisite food and beautiful Japanese tools for daily life

• Store Name: AKOMEYA TOKYO NEWoMan Shinjuku

• Hours: Mon-Sat 11:00 - 20:30 / Sun & Holidays 11:00 - 20:00

• Location: NEWoMan Shinjuku 1F, 4-1-6 Shinjuku, Shinjuku-ku, Tokyo (Directly connected to JR Shinjuku Station Miraina Tower Gate)

• Google Maps: https://maps.app.goo.gl/QVCRpU7FHnVC5ML78

3. Kinokuniya Bookstore Shinjuku Main Store

World-Class Quality! A Treasure Trove of Japanese Stationery

Due to its high quality, usability, and wide variety of designs, Japanese stationery has become a massively popular souvenir category worldwide.

If you are looking for stationery in the Shinjuku area, the long-established large bookstore "Kinokuniya Bookstore Shinjuku Main Store" is highly recommended. The massive floor offers a vast selection of stationery packed with meticulous Japanese ideas, from incredibly smooth ballpoint pens and notebooks made of beautiful Washi paper, to functional and unique erasers and sticky notes. With many items available at affordable prices, it's perfect for buying in bulk as small gifts for friends and coworkers.

• Theme: High-quality and practical Japanese stationery

• Store Name: Kinokuniya Bookstore Shinjuku Main Store

• Hours: 10:00 - 21:00 *Open year-round

• Location: 3-17-7 Shinjuku, Shinjuku-ku, Tokyo (Approx. 3-minute walk from JR Shinjuku Station East Exit)

• Google Maps: https://maps.app.goo.gl/CjytngTXHcnZwK2MA

What do you think? This time, we introduced stores in Shinjuku where you can buy premium "Japanese goods." Hunting for souvenirs is a great form of entertainment in itself! Be sure to stroll through the streets of Shinjuku and find your favorite items to take home.