Shinjuku, Tokyo, is a city where not only the latest trends but also Japan's deep "subculture" and "retro culture" remain strongly ingrained.

In our previous article, "Top 10 Recommended Japanese Souvenirs Foreigners Will Love!", we introduced classic, must-buy souvenirs. This time, we present a practical guide for those thinking, "I want a totally unique souvenir that no one else has!" or "I'm looking for retro items unique to Japan."

From cameras and miniature cars to analog records and curated smoking accessories, we introduce four highly recommended, exceptionally cool, and niche shops hidden in the back alleys and buildings of Shinjuku!

1. Shinjuku Kitamura Camera

A Mecca for the Film Camera Boom! Bring Home Analog Japanese Memories

There is a global resurgence in the popularity of "film cameras" and "vintage lenses," and it's no exaggeration to say that the selection and quality of Japanese camera specialty shops are the best in the world. "Kitamura Camera" in Shinjuku is truly a mecca for camera lovers.

Inside, you'll find a wide range of products, from high-end professional gear to retro Polaroid cameras and disposable cameras ("Utsurun-desu") that even beginners can enjoy. What particularly catches the eye are the durable and stylish "camera straps" made to look like climbing ropes. Whether as a tasteful souvenir for a photography-loving friend or as a trusty companion for your own Japan trip, you are sure to find the perfect item here.

• Theme: Retro film cameras and highly stylish photography accessories

• Store Name: Shinjuku Kitamura Camera

• Hours: 10:00 - 21:00

• Location: 3-26-14 Shinjuku, Shinjuku-ku, Tokyo

• Google Maps: https://maps.app.goo.gl/cJf8n1pEn3ng99xx8

2. Miniature Car Shop KEN BOX Moliere Branch

A Treasure Trove of Exquisite Japanese "Tomica" and Rare Model Cars

As you walk through the streets of Shinjuku, a large miniature car sign suddenly appears. This is "KEN BOX," a specialty miniature car shop known to those in the know. Step inside, and you'll find yourself in a dream-like space that car enthusiasts will find irresistible!

Japan's most famous miniature car brand, "Tomica," covers entire walls. The ones available for just a few hundred yen make perfect little souvenirs (or bulk gifts) for kids and friends. Moreover, the glass cases are lined with exquisite and rare vintage models of famous Japanese cars (like Skylines and Hondas). You'll find unique Japanese souvenirs here that will tickle the heart of any collector.

• Theme: Exquisite Japanese miniature cars (Tomica) and vintage model cars

• Store Name: Miniature Car Shop KEN BOX Moliere Branch

• Hours: 12:00 - 20:00

• Location: Shinjuku Moliere Building B2, 3-33-10 Shinjuku, Shinjuku City, Tokyo 160-0022

• Google Maps: https://maps.app.goo.gl/e329gNWVx1aV8H4e8

3. diskunion Showa Kayo-kan / Anime & Game-kan

Hunt for Records of "City Pop" and "Anime Soundtracks" Taking the World by Storm

Currently, analog records of Japanese 70s and 80s "City Pop," "Showa Kayo" (Showa-era popular music), and "Anime Soundtracks" are experiencing a massive boom among music fans worldwide.

"diskunion" in Shinjuku is the perfect record shop to dig into this retro Japanese music culture. The specialty shops are separated by genre across different buildings and floors, with the "Showa Kayo-kan" and "Anime & Game-kan" being especially popular with foreign travelers. The beautiful Japanese typography and anime illustrations on the record jackets make them fantastic souvenirs not only for listening to but also as interior decor and art pieces to display in your room.

• Theme: Analog records of retro Showa-era Japanese music and anime

• Store Name: diskunion Showa Kayo-kan (*There are many other branches nearby like the Anime & Game-kan)

• Hours: Weekdays 12:00 - 20:00 / Sat, Sun & Holidays 11:00 - 20:00

• Location: Yamada Building 2F, 3-31-4 Shinjuku, Shinjuku-ku, Tokyo (Showa Kayo-kan)

• Google Maps: https://maps.app.goo.gl/LQi7uLdpNTMdFZCo8

4. Shinjuku Kagaya

Kanji and Japanese Pattern Zippos! A Historic Specialty Shop for Discerning Smoking Accessories

Quietly located on the 1st floor of the Kinokuniya Bookstore building, "Shinjuku Kagaya" is a historic smoking accessories specialty shop handling tobacco, cigars, shisha, and pipes. The store is lined with pipes featuring wood grains so beautiful they look like works of art, exuding a retro atmosphere like a secret hideout for adults.

We particularly recommend their collection of "Zippo" lighters as souvenirs. They have a huge selection of lighters featuring auspicious Kanji characters like "Fuku" (Good Luck) and "Kanai Anzen" (Family Safety), as well as unique designs that capture the essence of Japanese pop culture. It’s a top-choice spot not only for smokers but also for anyone looking for a cool, sophisticated "grown-up Japanese souvenir."

• Theme: Zippo lighters with Japanese designs and adult smoking accessories/pipes

• Store Name: Shinjuku Kagaya

• Hours: 12:00 - 19:00 *Open year-round except New Year's holidays and inventory days

• Location: Kinokuniya Building 1F, 3-17-7 Shinjuku, Shinjuku-ku, Tokyo

• Google Maps: https://maps.app.goo.gl/vKZStMbT58RoiAD86

What do you think? While classic Japanese sweets and traditional crafts are wonderful, exploring these niche, retro specialty shops is one of the greatest thrills of shopping in Tokyo. On your next sightseeing trip to Shinjuku, be sure to hunt for a "deep Japanese souvenir" that perfectly matches your hobbies!